Social media marketing (SMM) is one of the most effective tools for attracting new customers as well as communication and interaction with existing ones. In order to succeed in SMM, you don’t have to register accounts in all existing social networks but you have to know how to work properly with those used by your target audience. Below you will find several efficient strategies of profit generation through social media.
Put emphasis on interesting content – only reliable and catchy information will attract customers
Today it’s not enough for a company just to have a web-site. In order to attract and retain customers’ attention a blog will be enough, but you cannot post promotional materials there. When it comes to content the main thing is to supply customers with qualitative materials in order to make them rely on your stuff. This is also an effective way to increase the chances for the purchase of your products. Your articles should be interesting, reliable and catch readers’ attention starting from the headline.
Use video content – it will allow you to save time and entertain customers
Today people have less time to read articles, so they search for easier ways of obtaining information. A short video is the best way to transmit as much information about your product or service as possible within a limited timeframe. When producing a video try to make it appealing and engaging. You have to invest a lot of money and efforts in order to make the video go viral.
You can find a good example of simple and informative video infographics here
In order to make your product more popular, encourage customers to provide their feedback
The Successful marketing campaign on Facebook envisages encouragement of customers to provide their feedback about products and services. It’s quite important as one customer will rather believe another one than will rely on company’s promotion materials. Even if the feedback is negative, it’s good for you. By providing an adequate response to it you will be able to further improve the image of your company. At the same time, you have to motivate customers to provide feedback. This motivation can be in the form of a discount on the next purchase or of an award for the author of the best feedback. Use a creative approach for encouragement of customers!
Infographics help to catch customers’ attention and encourage them to read the whole article
People prefer to receive information in small and understandable chunks. At the same time, some of them don’t like to watch videos. In this case, the best way to attract customer’s attention is to create interesting and engaging infographics. Some customers spend up to 25% of their time navigating through social media networks and are quite likely to read the whole article in case they will come across interesting and reliable infographics in their newsfeed. Check our infographics here.
You can enlarge the infographic by clicking on it
Create a Pinterest account – it will make your infographics more shareable
It’s not enough just to create good infographics. It’s very important to make customers want to share it with their friends and subscribers. Create a «Pin It» button on your web-site. By using Pinterest people can easily share their content, thus it’s quite a powerful promotion tool for your products and services.
Accompany your articles by catchy images found in social media
Sites containing images, video and text content are ranked higher in Google. In order to influence readers, opt for more visual content. It’s not enough just to find mediocre images in photo-stocks. It’s better to search for interesting and appealing images using Tumblr or Instagram. Don’t forget about the copyright, though.
Participate in discussion – it will bring you closer to the client
Add new followers to your Twitter account. This social network will provide your company with practically unlimited promotion opportunities. Read comments on Facebook and provide responses. Communicate with customers via Instagram, hit «like» under their posts and share your stories. Make your brand more human-like in order to make it more appealing to customers.
To succeed in social media marketing, you have to put aside all your big «CEO» titles and just become an interesting person willing to promote a product or service. Customers consider «business with human face» to be more trustworthy and reliable, as they want you and your company to be their friends ready to support them whenever they need it.